We.Promo: plan, sell in and track your in-store promotional campaigns
All your promotions. Your Perfect Store targets. One clear view of commercial execution.
From campaign planning to store visits, We.Promo helps field sales teams and sales leaders sell in and track promotional activities.
Beyond promotional campaigns, We.Promo also supports your Perfect Store objectives: tracking facings, measuring changes in share of shelf and managing in-store visibility.
Whether you are running a national campaign, a retailer-specific activation or a range launch, your teams have one place to find promotions to sell in, campaign schedules and retailer commitments.
Store-level order quantity recommendations based on sales potential can help shape volume proposals, depending on the available data and business rules.
At head office, Key Account Managers and National Sales Leadership have consolidated reporting to manage promotional sell-in and monitor retail execution.
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A complete view of promotions to drive more effective field execution
A promotional calendar only delivers value when your teams can act at the right time.
For field sales representatives, managing promotions means juggling multiple campaigns, retail chains, products and trading periods.
We.Promo brings promotional information together and makes it easy to access in the context of day-to-day sales activity.
Sales representatives gain a clear view of upcoming, live and already committed promotions, helping them plan visits and identify additional sell-in opportunities.
This visibility matters even more for short seasonal windows, when every store visit counts towards securing the right volumes before peak demand.
The right information, right when your team needs it.
- Find the promotional campaigns available to sell in.
- Review schedules and associated campaign details.
- Prepare visits around the promotions most relevant to each customer.
- Track promotional commitments from your retail customers.
Plan ahead for key trading periods and sell in every promotion more effectively.
Throughout the year, brands and retailers run national campaigns, retailer-specific activations, product launches, category initiatives and demand-led promotions. For field sales teams, the priority remains the same: identify relevant opportunities, prepare in good time and secure store commitments.
One shared trading calendar to act at the right time.
Each campaign comes with its own requirements: negotiation deadlines, assortment decisions, promotional mechanics, store potential and committed volumes. Sales representatives need to plan their visits even when campaigns overlap or retailer requirements differ.
We.Promo brings calendars and promotion details together. Field teams identify sell-in opportunities, prepare proposals, use order quantity recommendations where relevant and track commitments secured from customers.
Different activities, one consistent field view.
The benefit: a clear view of upcoming campaigns, opportunities to sell in and commitments already secured — so teams can act at the right time and head office can track execution.
Explore the featuresEverything you need to sell in promotions more effectively
From promotional calendar visibility to consolidated head-office analysis, We.Promo supports every stage of the promotional sales process.
See your complete promotional activity at a glance
All your promotions, in one place.
Access a structured view of promotions: retail chains, relevant products, timing, promotional mechanics and the details needed to sell them in.
Whether planning a national campaign, a product launch or a retailer-specific promotion, your teams can identify what to propose based on the account, assortment and planned dates.
Upcoming promotions
Sell promotional programs into your retail accounts
Turn promotional plans into action in store.
We.Promo helps field sales representatives prepare and sell in promotions to individual retail stores.
With access to campaigns, their terms and supporting sales information, each representative can build a proposal and track the commitments secured.
The solution structures promotional sell-in and improves visibility over the deals agreed with stores.
Sell-in preparation starts before the promotion goes live, while assortments, store commitments and negotiated volumes are still being defined.
Prepare the retailer proposal
Recommend quantities based on each store's sales potential
Propose volumes that match the commercial opportunity.
The same promotion does not have the same sales potential in every store.
We.Promo can incorporate order quantity recommendations based on sales potential, helping representatives prepare volume proposals.
These recommendations provide a quantitative basis for negotiations and help the representative discuss promotional order quantities with the customer.
Depending on the data available, recommendations may reflect each store's sales potential and the commercial context of the campaign. Calculation rules are defined for each project.
This capability depends on the available potential data and the recommendation rules configured for each project.
Store-potential-based recommendations
Track store commitments and promotional activity
Keep a clear view of promotions sold in to stores.
Promotional sell-in does not end when a campaign is presented to a store.
We.Promo tracks commitments associated with promotional campaigns and structures field activity data.
Sales teams can see which promotions have been proposed and which store commitments have been recorded, making follow-up easier.
Teams can also identify which stores have committed and which still need follow-up before a major trading period begins.
Promotions sold in
Give Key Account Managers a consolidated view
From store level to retail chain, see the bigger picture.
Key Account Managers need visibility over how promotional programs are being rolled out across their retail networks.
We.Promo consolidates data reported by field sales teams to provide a structured view of promotional activity.
This supports commitment tracking and analysis across the dimensions available in the solution.
Consolidation by campaign, retail chain or period can inform key account reviews, depending on the reporting dimensions configured.
Execution by retail chain
Equip National Sales Leadership to manage field execution
Actionable field data to help lead commercial execution.
National Sales Leadership needs to track promotional activity beyond the planned campaign calendar.
With consolidated reports and analysis, We.Promo provides an overall view of promotions and promotional sell-in across the field sales organisation.
These insights can support team management, objective tracking and the identification of commercial actions that require greater focus.
A consolidated view helps sales leaders identify territories, retail networks or campaigns where additional field support is needed.
Overall activity view
Go beyond promotional sell-in. Drive stronger performance in every store.
We.Promo supports your field teams across the key pillars of the Perfect Store : promotional campaign execution, tracking facings, measuring changes in share of shelf and gains in shelf space, product availability and on-shelf visibility. The goal: turn opportunities identified during store visits into measurable field actions that management can track.
From sales negotiations to winning more shelf space.
Securing a promotion does not, by itself, guarantee stronger brand performance in store. Product presence, visibility and the shelf space gained all matter. We.Promo helps sales representatives track these levers, document progress and structure action plans at each store.
What We.Promo helps you track
For field sales teams: spot execution gaps, negotiate against store targets and demonstrate improvements achieved. For Key Account Managers and National Sales Leadership: consolidate Perfect Store KPIs and manage commercial priorities beyond promotions alone.
One solution for field sales teams and head office
One consistent approach across campaigns: prepare promotional sell-in in the field, track retailer commitments and provide a consolidated view to head office.
For field sales representatives
Prepare. Propose. Sell in. Track.Access promotions, select those most relevant to each retail customer, use order quantity recommendations and track store commitments.
For Key Account Managers
Consolidate. Analyse. Support.Use reports on promotional activity and rollout to monitor performance across retail chains.
For National Sales Leadership
See. Manage. Decide.Get a consolidated view of promotional sell-in to support team management and prioritise field sales actions.
Why choose We.Promo?
Plan campaigns more effectively, propose the right volumes, gain on-shelf presence and track retail execution.
Promotional information in one place
Sales representatives can find the information they need to sell in promotions in a single environment.
Better prepared store visits
Promotional calendars and available campaigns make it easier to identify what to propose to each customer.
Recommendations tailored to store potential
Order quantity recommendations can help sales representatives build more relevant commercial proposals.
Structured commitment tracking
Information on promotions sold in to stores is easier to access and act on.
Greater visibility for sales leadership
Key Account Managers and National Sales Leadership can use reports to monitor team activity and campaign rollout.
Track Perfect Store improvements in the field
Monitor facings, measure share-of-shelf gains and support store-level visibility targets.
Frequently asked questions about We.Promo
Commercial campaigns, promotional sell-in, order recommendations, reporting and Perfect Store: answers to your business questions.
01What is We.Promo?
02Who is We.Promo designed for?
03How does We.Promo help sales teams sell in promotions?
04Can We.Promo generate promotional order quantity recommendations?
05Can Key Account Managers monitor promotional activity?
06How can National Sales Leadership use We.Promo?
07What is the difference between We.Promo and TilBoard?
08Can We.Promo support major trading periods and campaign peaks?+
09How does We.Promo support a Perfect Store strategy?+
Turn every store visit into an opportunity to grow sales and visibility.
With We.Promo, bring promotional sell-in, Perfect Store targets and retail execution tracking together. Give field teams the tools to act and sales leaders the information to make decisions.
We.Promo connects your promotional plans with the realities of each retail chain and individual store, while giving head office the data needed to manage execution.
They trust us.
Companies across fast-moving consumer goods (FMCG), beverages, manufacturing and retail trust Tilbury.
McCain
http://www.mccain.com/
PPG
http://www.ppg.com
Ferrero
https://www.ferrero.fr/
Coca-Cola European Partners
Heineken
http://www.heineken.com/
Florette
Marie Brizard
http://www.mariebrizard.com/en/
Mediapost
Mondelez
Nestle Waters
https://www.nestle-waters.fr/
Unilever
https://www.unilever.fr/
Barilla
http://www.barilla.fr/
SmartBox
http://www.smartbox.com
Castel
http://www.groupe-castel.com/
Colgate Palmolive
http://www.colgate.fr
Savencia
http://www.savencia-fromagedairy.com/
Groupe SEB
https://www.groupeseb.com
Carte Noire
https://www.cartenoire.fr/
